“We’re thrilled to announce our latest product update…” “Proud to be shortlisted for the XYZ Award!” “Our team had a great time at [Big Trade Show] — here are some photos.”
Does this seem familiar to you?
If it does, you’re not alone. Most company or C-Suite pages play it safe, post once or twice a week, and watch engagement dribble in from a few loyal employees. The result? Your buyers keep scrolling, and your posts start collecting digital dust.
Has it ever worked? Maybe.
Does it work these days? No.
People are tuned out. They see your corporate post and think, this isn’;t for me.
And would you even blame them? You probably do the exact same thing when you see certain posts out there that start the exact way.
So we need to rethink organic presence for B2B companies on LinkedIn.
Because LinkedIn rewards conversation starters that spark comments, debate, or even gentle controversy. Your mantra from now on: teach, ask, relate, then invite.