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*No, it’s not easy to write. It’s as hard as breaking rocks. But sparks and splinters fly like flashing steel. —*Clarice Lispector

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<aside> 👋 I have been commissioned to write for Medium, Communication Arts, Intercom, and more. Interested in commissioning writing on design, strategy, or visual identity systems? [Reach out!](mailto:[email protected]?subject=Design%20Writing&body=Hey%20Matt!%0D%0A...)

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The Lure for Feeling: Why Notion?

Operational Analytics has Never Looked so Good

Invest in Typography

Brand Archetypes, pt. II: 12 × 5

An Introspection on Triads: The Power of Threes

Brand Archetypes, pt. I: Building Extraordinary Brands Through the Power of Archetypes

Clifton Strengths

Design and Myth: Redefining and Recontextualizing Design and Mythology

The Loyalty of Images: Design as Semiotics

Process: The Identity Design of Daybear

Eyes to C, Arms to E: Anthropomorphism in Typography

Salt: An Interrogative Essay on Brand Identity Design