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*No, it’s not easy to write. It’s as hard as breaking rocks. But sparks and splinters fly like flashing steel. —*Clarice Lispector


Why Notion?

Operational Analytics has Never Looked so Good

Invest in Typography

Brand Archetypes, pt. II: 12 × 5

An Introspection on Triads: The Power of Threes

Brand Archetypes, pt. I: Building Extraordinary Brands Through the Power of Archetypes

Clifton Strengths

Design and Myth: Redefining and Recontextualizing Design and Mythology

The Loyalty of Images: Design as Semiotics

Process: The Identity Design of Daybear

Eyes to C, Arms to E: Anthropomorphism in Typography

Salt: An Interrogative Essay on Brand Identity Design

Typography, Branding, and Value: Where do Free Fonts Fit into Professional Identity Design?

Musings on Car Logos and Marks: A Visual Appreciation for the Auto Industry