David Perell

• What to write about (instant access): what do I have to say (about anything), what is distracting me this week, what am I struggling with, what could help somebody, what is something I can't stop thinking about
  • Look for the synthesis between being alive and writing words on a paper
• My 12 favourite problems

Prompt 1: What is the definitive answer to the question that people ask you most often? (~1000 words)

• To me: how do you do all that you're doing? How do you (have the energy or time) keep up?

Prompt 2: Why do you want to write?

• Discover new ideas/new ways of thinking about the world
• Connect with people who may share these ideas/ways of thinking
• Offer help to others (who would like some help)

POP Writing: make your writing sing

Personal, observational, playful

• Observational: your readers haven't noticed this pattern (or had this insight) but you have
  • "I noticed a trend", "Look at this trend", "The best-kept secret is", "If you turn your head", "You don't know this but", "You haven't seen that..."
• Playful: make the reading experience fun and enjoyable by bringing out the kid in your reader
  • Play on words, silly phrases, sensory words, storytelling, jokes/puns/riddles, characters

Establishing a personal writing ritual:

• We should always strive to write a piece that is good enough, and then level up that "good enough" standard until we nail what "good enough" means.