<aside> <img src="/icons/attachment_gray.svg" alt="/icons/attachment_gray.svg" width="40px" /> Argentine, remote worker, marketer, life-long unlearner. Fascinated by systems thinking, decentralization, and the future.
8+ years in high growth B2B SaaS, from strategic growth marketing to senior marketing leadership to owning pipeline generation for high growth products.
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<aside> <img src="/icons/attachment_gray.svg" alt="/icons/attachment_gray.svg" width="40px" /> I've been fortunate to work with great tech companies in Barcelona, Oslo, Berlin and Vancouver.
Now I focus solely on Bitcoin.
Have a look at my mission statement (8-minute video) to understand how I approach marketing from a high-level POV.
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<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Currently
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<aside> <img src="/icons/refresh-reverse_gray.svg" alt="/icons/refresh-reverse_gray.svg" width="40px" /> Previously
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Marketing & Communications Director, Blockstream
My LinkedIn profile (link)
Recommendation
"When we needed a growth marketer to
take Xeneta to the next level after
our Series A funding, Fernando was
the perfect fit.
3 years later, he's instrumental
as ever to the company."
- **Katherine Barrios, CMO
Xeneta**
Achievements
🎯 Ran GTM strategy for 3 companies
valued at €1.3B total entering the
Norwegian market
📈 Built search stack for 4 companies
💰 First growth hire at Xeneta (grew
from 17 to 120 employees in 3 years)
💻 Started career as frontend dev for
HP (Spain) and UNESCO (France)
Keywords
Certifications
<aside> 🇨🇦 English
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Native
<aside> 🇦🇷 Spanish
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Native
<aside> 🇳🇴 Norwegian
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Native
<aside> 🇪🇺 French/German
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Usually make a fool of myself