ASK: Identify the problems with users and stakeholders, requirements that must be met, and constraints that must be considered.
IMAGINE: Ideation + Brainstorm solutions, research ideas & market analysis
PLAN: Shortlisting the best ideas and later the one standing
CREATE: Product or UI prototype that aligns with design requirements and that is within design constraints.
TEST: Evaluate the solution through testing; collect and analyze data; summarize strengths and weaknesses and restart again.
IMPROVE: Based on the results & tests, design improvements and iterations.
Transformation / Change