Women Community (London, UK) - Social Media Manager Volunteer, Oct 2025 - Present

• Created visual content for social media platforms, ensuring consistent brand style across channels
• Published cross-platform content and maintained visual identity
• Developed and aligned a regular content plan to support community engagement
• Adapted and occasionally wrote captions to match tone of voice and audience needs
• Collaborated with community team to support ongoing social media presence

Freelance (London, UK) - SMM, Social Media Marketing Sep 2025 - Present

• Increased LinkedIn profile conversions by 20% through personal brand strategy optimisation
• Analyse the niche and created profile set up from scratch for personal brands and small businesses, defined competitor advantage
• Conducted niche and competitor analysis for personal brands and small businesses
• Set up and optimised Instagram profiles from scratch, analysed customer needs, niche dynamics and competitor positioning to shape user-centric content and profile journeys, aligning positioning with business goals
• Created content strategies, visual identity and profile packaging for beauty professionals
• Delivered a full end-to-end social media setup for a retail business, including audience analysis, content structure and strategic recommendations