Note: This is a live document. It was last updated on October 12th, 2022

Potion is an early stage start-up on a mission to build the future of formulation 🧪

About Us | Open Roles | What's Special About Us | Benefits | Team I Investors

A Bit About Us


👋🏽 Hi there! We're Alex, Hejab, and Yahya, and we're the co-founders of Potion. We build software to help 👩🏽‍🔬 R&D teams formulate products like cosmetics 💄 and paints 🎨. Today, companies go through years of trial and error in the lab to develop such goods—with Potion, they can now automate this process.

You can think of formulas like recipes. Chefs (or chemists, in this case) go through countless iterations, manually trying and testing different measurements and combinations of ingredients (chemicals) before finding the perfect recipe**.** The entire process often takes years and is riddled with failure. We're using data and deep learning to fix that. Our platform allows our customers to collect R&D data, simulate lab experiments, and create entire optimized formulas.

The three of us have been friends for over a decade, have experience applying AI commercially, and became intimately familiar with the (painful) process of product formulation after trying to start our own skincare brand**.** Now, we work closely with our advisors Chris and Marc, who together have 40+ years' experience formulating across several product categories.

We're an SF-based YC company that just raised $5.4M and are backed by Offline Ventures, 776 Ventures, Tribe Capital, Axial VC, Hawktail Management, Gwyneth Paltrow (Founder of Goop), Matt Ocko & Zach Bogue (Founders of Data Collective VC), Tim Young (President of Dropbox), and a number of other family offices / angels.

We plan to use these funds to:

Our current focus is on the beauty & personal care industry, where we're already working with some of the world's biggest brands. It's worth noting, however, that the science, process, and value chain behind the formulation of many other goods—paints, insecticides, food, detergents, adhesives, etc.—is largely the same. Our vision is to become the default formulation platform for all of them, helping turn chemicals (i.e., ingredients) into products (i.e., formulas).

<aside> 🫂 If you're interested in joining us, please reach out to founders@potion.ai. And tell a friend!

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Open Roles


Senior Full Stack Engineer(s)

Senior Frontend Engineer