Led product efforts across modular infra, DeFi, DAO tooling, cross-chain, amd AI x Crypto verticals.
Modular Infrastructure
Orbital Protocol – Product Strategy Consultant 2023–2024 | Modular L2 Execution Layer
Actions: ➢ I defined MVP scope and structured a 3-phase roadmap. ➢ Designed incentive model to align sequencers and devs.
Challenge: Orbital was building a modular execution layer but lacked a focused roadmap and incentive structure for sequencers and developers.
Result: Enabled Orbital to ship a public devnet with aligned incentives and attract its first 200 developers pre-launch.
Cross-Chain & Interoperability
LayerFlow – Product Advisor 2023 | Cross-Chain Messaging Protocol
Challenge: LayerFlow struggled to position its cross-chain messaging system amid heavy competition and unclear UX benefits.
Actions:
➢ I conducted market research to position Crossline against top cross-chain competitors.
➢ Redefined the go-to-market strategy focusing on DeFi and gaming integrations.
➢ Rewrote key sections of their whitepaper and investor pitch.
Result: Clarified their product narrative, helping them close their pre-seed round and form BD partnerships with 2 L1s before mainnet.