You’re a UX writer at WingScanner, a new low-cost airline. They’ve just developed a new feature where customers can pay an extra $20 to use special security lanes and skip long lines at security.
Turn the designer’s copy into a well written and well-designed screen that appears right before the user gets to the checkout.
Points to consider
• Rewrite the copy that the designer has written to better communicate the value of the add-on product.
• Name the add-on product.
• Redesign the screen itself.
Incorporates the WingScanner brand name into the add-on product.
Uses the "wing" concept as an extension away from the Main body.
"Pass" communicates an additional privilege gained.
Add WingPass and get to your gate...sooner.
Without any information on whether WingPass is a one-time deal or a "club" to join, the action verb in front of the product title remains crucial. While "get" creates alliteration with "gate," it suggests a more permanent commitment. To avoid the user fearing overcommitment to something without knowing the nature of the pass, "add" feels much more temporary and for this reason, is chosen.