The US iGaming market has developed quickly, but many operators still struggle with long term user retention. One interesting perspective I came across was from soft2bet, which argues that the real challenge is not simply acquiring players but keeping them engaged within the platform. According to industry discussions, many American players maintain accounts across several operators, often switching platforms based on promotional offers. This creates an environment where bonuses drive activity instead of brand loyalty. The strategy highlighted by soft2bet focuses on deeper engagement tools and gamification features designed to keep users interacting with the platform longer rather than constantly chasing new promotions.