Your merchandising team can update your homepage in minutes, change product pricing instantly, and launch campaigns across all channels, except the most important one: search.

When they want to boost seasonal items or fix a broken synonym, they file a ticket and wait 2–3 weeks for engineering.

Meanwhile, you’re bleeding revenue every day.

The $600K+ Problem Hiding in Plain Sight

Search isn’t just keyword matching anymore, it’s a sophisticated revenue engine combining NLP, machine-learning ranking, and complex business rules.

But here’s the killer: your business teams can’t control any of it.

The Real Cost of Engineering Bottlenecks

Every day your merchandising team waits for search changes costs you:

• Lost seasonal revenue – Black Friday boost requests stuck in engineering backlogs
• Missed trend opportunities – Can’t capitalize on viral products or search terms
• Customer frustration – Zero-result queries that could be fixed with simple synonyms
• Competitive disadvantage – Rivals respond to market changes while you wait for sprints

Example: A fashion retailer found that 23% of their peak-season queries returned zero results. The fix was simple: add 47 synonyms for trending terms. But the delay? 3 weeks. The cost? $127,000 in lost revenue that month.

The Engineering Tax on Growth

Every optimization requires:

• Sprint planning (2–3 weeks delay)
• Code deployment & testing cycles