What it is: When someone asks for help, people feel compelled to reciprocate How to use: Ask for advice, insights, or guidance first
What it is: People feel good when they help others How to use: Position yourself as someone who needs help, not someone selling
What it is: Being asked for advice makes people feel important How to use: Ask for their expertise and insights
What it is: Mentioning other clients/results builds credibility How to use: "Recently helped [Client] achieve [Result]"