1. Prospects Expect Relevance

• 71% of consumers expect personalized interactions, and 76% get frustrated when it doesn’t happen

Source: Mckinsey

• Ignoring this shift puts you at risk of being overlooked or unsubscribed.

2. Engagement & Conversion Drop

• Generic outreach leads to up to 85% of cold messages failing

Source: LinkedIn

• In contrast, personalized messaging can boost conversion by 5–15% and reduce acquisition costs by up to 50%

3. Brand Perception & Trust Erode

• Recipients perceive generic outreach as spam or irrelevant
• But then again, over‑personalization (i.e. irrelevant “fun facts”) without relevance decreases credibility and trust.

4. Missed Relationship Opportunity

• Personalized outreach strengthens relationships, trust, and loyalty .
• Without thoughtful messaging, you’re sending another forgettable DM into their inbox.