Oftentimes, when companies launch food products, they forget to work on the minor details which ultimately affects the project in a negative manner. One of those minor details is the labelling. Product labelling might sound like something essential and most companies do work on them, but not enough to contribute to the sales of their product. Good food and drink labels are the most essential part of selling a product. Especially when it comes to food, the customers pay most attention to food labels. How well a label is made and how much information it delivers about the product, are just some of the crucial aspects you need to look into concerning product labels.

Listed below are some of the points highlighting the importance of product labels as a marketing tool.

Clears misunderstandings

The name of the food must be clearly stated on the custom drink bottle labels and not be misleading. If the product has been processed in some way, the process must be included in the title, for example ‘pasteurised milk’, ‘carbonated water’ or ‘decaffeinated iced coffee’. Processed products refer to any edible product that has been changed in a manner during processing.

Allergen information

Food products having any element of the 14 allergens must be properly identified. You must highlight allergens on the custom drink bottle labels using a different font, style or background colour. This enables consumers to understand more about the ingredients in pre-packed food and drinks and are helpful for people with food allergies and intolerances who need to avoid certain product ingredients.

Quantitative declaration of Ingredients

The QUID tells a customer the percentage of particular ingredients contained in a food product. The indication may be provided with the description of the food or in the nutrition label.

The indication of quantity of an ingredient or category of ingredients can: be displayed as a percentage, which corresponds to the quantity of the ingredient or ingredients at the time of its use; and appear either in or immediately next to the name of the food or in the list of ingredients in connection with the ingredient or category of ingredients in question.

Instruction for use

Custom drink labels enable your customers to see directions for your product, such as preparation instructions, if appropriate. Such instructions include cooking equipment, temperature, cooking time, and any other specific instructions you need to do before consuming the product.

Show customers you care

A product with labels about its nutritional information can help consumers to lead healthier, longer lives. Since customers are more invested than ever before in nutritional information, many people opt for more nutritious alternatives and should be made aware of the nutrition and dietary information of all food items they purchase.

Aside from their health, there are many other reasons why consumers require dietary information. For example, their religious or ethical values. This is why some people opt not to consume certain products, because they need to quickly recognise product ingredients or foodstuff they'd like to avoid.

They also have specific dietary requirements, not only because they want to avoid fatty foods but because the product might have potentially harmful side effects. This is crucial for those who cannot tolerate or are allergic to certain types of food. With custom drink labels, you can show your customers that you care about their medical conditions, and you’re meeting the needs of individuals who want to know the specific content of certain food components.

Show everything about the business

Drink labels show customers all the details about your food product, such as its name, “best before” or “use by” date, any necessary warnings, net quantity information, a list of ingredients, and so on. In addition, consumers can read more about the name and address of your company or work within the area, the name and address of the importer, the country of origin, any specific storage requirements, directions for use or preparing, if appropriate, and so on.

The designs and information that you include in your food products are also quite important. Often times, companies succeed in selling average items simply due to the catchy phrases and useful details that their labels display. For example, dietary products that have a well-calculated number of calories and fats is likely to sell more than a product which does not display those details. This also applies to drink labels. Creating a well-informed, audience-appropriate label is very important. Now that you know the value of drink labels, be sure to find a good label supplier for your products.