The other day Save Your Sons described 99% of Twitter perfectly:

"People see that one thing works and beat the shit out of it until it it's useless."

• Questions
• Images
• Lists
• Lists with questions
• Images with lists
• Questions with images with lists

You get the idea.

Let me give you an example:

The other day I had a 1.5k like meme tweet:

https://ci4.googleusercontent.com/proxy/QBqnGP4eac0S9vuCVL5by4lzfEDlz1BFmws_eBf-GpjB_8zGnTPo7lBwPKTVUiTbPJ9Cd9cMv7SdP1A_k4bvlmo-UCFOCgAykc1eiWoVUSkyBEUU2CY3XbSLGSkLZJg3l-W84Hs=s0-d-e1-ft#https://embed.filekitcdn.com/e/atxG4bxbSzVhonT65scEso/fi1VvQnrewzVC9HBG7tY3g/email