1. Falling prey to not adding enough value: Not being helpful and just sending out links + promotions. Creating useless tweets* and not being consistent.
  2. Consistency over quantity over quality.
  3. Bring spammy.
  4. Being too focused on follower count and other vanity metrics. Not creating and sustaining friends.
  5. Not being kind: Being hateful and full of resentment. Otherwise trolling.

*This doesn't mean that you shouldn't be authentic

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