I have been there. “I am a small creator, this can’t make serious money”, “I need to pitch/work harder”, or even “Making wealth by helping environment doesn’t seem ethical”, yet you can’t help it but see all these |influencers\ and wonder - how come they get to land brand deals and I am here struggling to land the next INCREDIBLE step for my career!
You think! I am Earth Centered - it is time to act!
| Before | After |
|---|---|
| Passionate but invisible | Visible, magnetic, in demand |
| Dependent on luck | Owner of distribution |
| Chasing brands | Being sought out |
| Burned out | Selective and well-paid |
| “I hope this works” | “This is my business” |
Let me go back into myself
I started posting online in 2013. In 2016 I made my first 100 usd with a brand that had tons of success setting the scene for Influencer Marketing - Daniel Wellington (a watch brand).
By 2018 I had my first 100k followers, I was living in London and working full time as a content creator - working with tourism boards, hotels, creators and model agencies, having a personal agent, personal assistant and actively working and collaborating with brands. That was a very insightful time in media industry and my career where I learned the most about being inside and creating FOR the industry - how to put an island, hotel, brand on people’s maps and make them WANT IT, be there, follow.
I had previous background and training in TV presenting, Theatre, Comedy and I freshly finished my degree in Environmental Sciences - Biology and Conservation - I know, wild mix! And even tho my influencer career was hot as hell and brand deals were pouring it just simply couldn’t satisfy me. I cared for rolling around in the dirts with animals, traveling to the most remote places in the world and no campaign like that existed, I learned that nothing sets your heart on fire as much as unprecedented adventure - when YOU direct the ACTION - not the government, pr firm that is paying you (tho at some part of the journey this is amazing too and I can teach you how to land these as well).
I started actively experimenting - I started presenting stories on things that bothered me during my travels - plastic pollution and how that shit entangled animals, climate change, poaching, overall conservation efforts. I started highlighting eco friendly brands. My heart was craving for truly aligned partners - environmental partners that didn’t just “compensate for the destruction”, didn’t sell another product that was “slightly better” or brands that were doing Ocean Week campaigns alongside Black Friday mass sales. And I found these people, companies, organisations, brands and created these initiatives, projects, films, adventures and this is what I will be teaching you this April for 12 weeks. This has not been easy, and this is why this program is going to be so insightful.
Your classroom is: Instagram, LinkedIn, email, Zoom, Loom, events, brands, communities and Behind the Greens Media channels with real people and fans supporting you!