- Start today. Start Now. You are never too late to start
- Don't overthink it. Don't try to perfect it
- In the beginning, perfectionism is an enemy
- Don't stress too much if your initial engagement is low. You just need a handful of true believers to support you.
- Schedule your content to be consistent. But make on the fly content too.
- Have a compelling lead magnet for people to subscribe to your mailing list.
- And lastly, don't be spammy.
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