What is this about?

Hey, it’s Eugene.

I build, invest and advise technology startups.

I was always interested in decision-making - every aspect of it, from cognitive biases to mental models, mathematics, machine learning, game theory, and even the neurobiology of decision-making.

This channel will be about decision-making - tools and processes that can help you make better choices in your entrepreneurial and personal life. It will as well touch on topics related to building companies.

I got tired of thinking about starting this channel and initiative, how everything is already told by someone somewhere, and how I won’t be able to be consistent and deliver helpful content regularly as the best guys do. And I don’t care anymore about those excuses; I will just do it and see if this works. Just because I seem to have an urge to share what I learn and hope it can be helpful for you.

And besides, every cool kid on the block seems to have their own channel. :)

This channel is going to be exclusively English.

Why have I decided to launch this channel?

I mean beside the fact that this is my area of interest, to put it simply - our quality of life, results in business, and general happiness depends on the quality of the decisions we are making.

The process of making a “right” decision (even though in most cases there’s no such thing as a “right” decisions and judging decisions based on outcomes is harmful in most real-life scenarios) is plagued with cognitive biases, misconceptions, tons of uncertainty in specific situations and lack of proper tools to be applied to make those decisions.

Surprisingly, few people actually appreciate the importance of the decision making process overall. I mean quite a lot of entrepreneurs and traders, but fewer folks from other areas.

I want to do my part in raising the awareness of the importance of good decision making, and give you tools to do so.

Is this for me?

if you are a curious person who is either building a technology business, involved in high-stakes decision making like trading, if you just want to improve your decision making in life - this could be helpful for you. But really, read a few pieces and see if this piques your interest.

I will try to make information here as practical as possible, so you can use it as tools in your decision making.