What is a Decision Designer?

Not a strategist. Not just a designer.

A Decision Designer is a new kind of consultant who reads the emotional logic behind your choices — and helps you rewire your system from within.

Where the role comes from?

The idea of “Decision Designer” wasn’t taken from a job board.

It came from a personal realisation: that true design doesn’t just shape products, it shapes choices.

That most teams don’t lack information — they lack clarity.

And that the way we talk often reveals the way we decide.

This is where discursive psychology enters:

A research framework that analyses how people reveal intentions, doubts, and inefficiencies through language — even when they’re unaware of it themselves.

This work was first articulated in my reflective essay at AMBS, where I outlined my long-term career direction and supported it with academic research. In other words: Decision Designer is not a trend. It’s a trajectory.

What does a Decision Designer actually do?

A Decision Designer helps teams:

Diagnose fuzzy decision patterns — by listening to the way people speak.
Unpack invisible tension — in team dynamics and communication loops.
Structure decision-making processes — to reduce friction, align action, and regain focus.
Turn emotional chaos into operational clarity — using logic, intuition, and systemic design.

The tools I use

I draw from:

Discursive Psychology (Cooper, 2023)
Entrepreneurial decision research (Gambardella & Messinese, 2024)
Belbin Team Roles: Monitor-Evaluator, Shaper, Team Worker
Design thinking + Systematic thinking

Overview of Decision Designer

Who is this for?

This service is ideal for:

Founders stuck in overthinking
Team leaders managing invisible tension
Organisations facing “silent misalignment”
Anyone tired of noise — and ready for precision

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品牌側寫師 Brand Profiler

內容創作 Content Creation

決策設計師 Decision Designer

系統性設計 Systematic Design

lulu99.yi@gmail.com

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References

Cooper, L. (2023) ‘Constructing accounts of decision-making in sustainable design: A discursive psychology analysis’, Design Studies, 84, p. 101158. Available at: https://doi.org/10.1016/j.destud.2022.101158.

Gambardella, A. and Messinese, D. (2024) ‘Design-Based and Theory-Based Approaches to Strategic Decisions’, Organization Science, 36(4), pp. 1221–1642. Available at: https://doi.org/10.1287/orsc.2023.18245.