Our new Single Edge SE is available now. Yes. Right now.
We’ve been casually talking about it since our Kickstarter campaign this past October, but as soon as men and women start receiving their SE, the world will be introduced to the power of NickStop™ Technology.
Sounds fancy? Unnecessary? Well, it's anything but that. People like you will get to see what it’s like to use a safety razor shave without the learning curve or the worry of nicks and cuts.
What does it actually mean? The definition is in the name: NickStop™.. We created it to stop nicks and cuts during your shave.
But it’s not all in the name. NickStop™ Technology also gives the SE all the ease of shaving with a multi-blade razor while still maintaining the quality (& sustainability) of a safety razor. It's common knowledge that a safety razor shave is far superior to anything a multi-blade can do for you.
So, why do billions of people still use multi-blade razors for their morning shave? Convenience. Multi-blades are fast (if nothing else). But your skin pays the price for the ease of speed.
We admit (& don’t apologize) that it will take longer to use a safety razor to shave. The prep. The precision of the shave. The post shave ending. It’s a process. A ritual. We believe that your shave should be a way to slow down, enjoy the little things in your day, and most of all cultivate confidence to be your best self to conquer the day.
But the best part about the SE? Our NickStop™ technology will allow you to shave quickly and safely with your SE.
Yes. 16 of them to be exact. They are what the major drivers behind our NickStop™ technology.
They are precisely placed along the safety bar to push skin out of the way while lifting and guiding hair to the blade. There's just enough space for hair and shaving cream to make it through the gaps between each fin, so you only cut hair and never skin.
For wet shaving enthusiasts, these fins might look like the teeth of an open comb razor, but they operate completely different. Instead of increasing your skin’s exposure to the blade, they create a safer barrier. Open combs are great, but they require significant practice to perfect the technique required to use them effectively.
The fins on the SE will let first time safety razor shavers feel like a pro from the very first pass. NickStop™ is here to flatten the learning curve.
That’s not just increased confidence in your ability to use your SE. It’s confidence in the way you look - and feel - every time you use it.