understand the system thouroughly by asking logical questions, and reasoning. if someting is not working , you might be doin gsomething wrong.

Lead: someone interested in buying your product or service and you have his/her contact details.

In business terms, a system which you grabs attention, create interest and get contact details. potential buyers ko systematically busines mein laana.

Lead is someone who have conteacted the business, prospect is someone who is interested and ready to buy, and customer is someone who has paid money.