The obvious win: no more copy-paste workflow.
But here's the unexpected one.
Picking the situation before generating the reply makes you actually think about what's happening.
Is this a price objection? Or are they skeptical about whether it'll work for them? Are they interested or just being polite?
With a markdown project, you dump context and wait. With the HTML tool, you have to name the situation first.
That's where the real learning happens. You start noticing patterns. Which scenarios come up most. Which ones you're still unsure how to handle. Where your knowledge base has gaps.
The format change isn't just a workflow improvement. It changes how you engage with your own outbound knowledge.