Playback (Beta) is a community platform

Twitter followers or YouTube subscribers are audiences. Communities are different. A community is a group of people who talk to each other and collaborate to make things happen. Community takes time to build so don't expect your followers to turn into a community on Playback overnight. If you already use Discord or another community platform, getting started on Playback (Beta) should be a natural transition.

Live content is about quality more than quantity

Views on a YouTube video or tweet are not the same as views of a Playback (Beta) watch party. For context, to be verified on Twitch (one of the largest live content platforms) the requirements are only an average of 3 concurrent viewers over a 30 day period. ****It's more challenging to get an audience together live but when you get people into a watch party on Playback (Beta), they spend an average 1hr+ watching. They engage with others, forming a community, not just an audience.

Screen Shot 2022-05-24 at 11.37.21 AM.png

Consistent hosting

When creators host a watch party at least once per week, their Playback (Beta) community keeps growing.

Screen Shot 2022-05-24 at 11.38.10 AM.png

Regular hosting leads to strong retention (% of people who return). 50% is a strong result. Note: It can take 1-2 months to get enough data to analyze retention accurately.

Screen Shot 2022-05-24 at 11.39.12 AM.png

Regular hosting leads to stickiness. 20%+ of room members attending 4+ days is a good goal. Note: It can take 1-2 months to get enough data to analyze stickiness accurately.

Screen Shot 2022-05-24 at 11.40.28 AM.png

Promote in advance and often

People need time to register and connect their TV provider. In this example, a significant portion of the May 8 first watch party attendees were already registered and TV provider authenticated beforehand.

Screen Shot 2022-05-24 at 3.30.35 PM.png

Encourage users to download the iOS app on Test Flight early. Users who install the mobile app will get a push notification whenever you go live. The mobile app also offers a superior user experience to the mobile browser.

Screen Shot 2022-05-24 at 3.31.32 PM.png