Twitter followers or YouTube subscribers are audiences. Communities are different. A community is a group of people who talk to each other and collaborate to make things happen. Community takes time to build so don't expect your followers to turn into a community on Playback overnight. If you already use Discord or another community platform, getting started on Playback (Beta) should be a natural transition.
Views on a YouTube video or tweet are not the same as views of a Playback (Beta) watch party. For context, to be verified on Twitch (one of the largest live content platforms) the requirements are only an average of 3 concurrent viewers over a 30 day period. ****It's more challenging to get an audience together live but when you get people into a watch party on Playback (Beta), they spend an average 1hr+ watching. They engage with others, forming a community, not just an audience.
When creators host a watch party at least once per week, their Playback (Beta) community keeps growing.
Regular hosting leads to strong retention (% of people who return). 50% is a strong result. Note: It can take 1-2 months to get enough data to analyze retention accurately.
Regular hosting leads to stickiness. 20%+ of room members attending 4+ days is a good goal. Note: It can take 1-2 months to get enough data to analyze stickiness accurately.
People need time to register and connect their TV provider. In this example, a significant portion of the May 8 first watch party attendees were already registered and TV provider authenticated beforehand.
Encourage users to download the iOS app on Test Flight early. Users who install the mobile app will get a push notification whenever you go live. The mobile app also offers a superior user experience to the mobile browser.