1-Day: 📰 News

Short-term stock movements are heavily influenced by news—earnings announcements, economic data, geopolitical events, or leadership changes. Traders react swiftly to surprises or headlines.

1-Quarter: 👩‍💼 Analyst Ratings

In the medium-short term, analyst upgrades, downgrades, and target price revisions can sway investor sentiment and cause stocks to rise or fall. Institutional investors often follow these signals.

1-Year: ↕️ Valuation Multiples

Over a year, returns are often driven by changes in valuation—like price-to-earnings (P/E) or price-to-sales (P/S) ratios. Investors pay more or less for earnings based on interest rates, sentiment, or growth expectations.

5-Years: 📈 Revenue/Profit Growth

In the medium term, real business performance matters. Companies that grow revenue and profits steadily tend to reward shareholders through both rising valuations and stronger fundamentals.

10-Years: 🧮 Returns on Capital

Over a decade, it's not just growth—but quality of growth—that counts. Companies with high returns on capital (ROIC, ROE, etc.) compound value efficiently and sustain competitive advantages.

20-Years: 👥 People / Culture

Across decades, the most enduring source of returns is the people running the business and the culture they build. Visionary leadership, ethical governance, and a learning-driven team are the true engines of lasting success.