About Wellory

📲 Wellory is the first anti-diet app that delivers 1-1 personalized nutrition coaching.

🌟 We’re on a mission to create an accessible and affordable solution that disrupts diet culture to make our relationships with food — and ourselves — healthier.

What we're looking for

👋 Wellory is seeking an ambitious, enthusiastic, self-motivated Head of Growth Marketing to own the development and execution of acquisition strategy. This role will be the first full-time marketing hire and is essential to building our marketing efforts from the ground up.

📊 In this role, optimization instincts, creativity and analytical mindset are paramount to driving growth, engagement, and conversion. You will be responsible for improving the efficiency of our customer funnel—from decreasing customer acquisition costs to increasing customer lifetime values. You should be comfortable owning tasks from data analysis, budget maintenance to testing and execution. You are perceptive, inquisitive and stop at nothing to get the job done.

🤩 A passion for creating and fostering a quality customer experience — through an omnichannel approach — is key. You will be comfortable in a fast-paced, agile environment (like, really fast) and able to operate and coordinate across multiple teams, as well as constantly test and validate new ideas.

Responsibilities

• Establish and build Wellory’s acquisition and growth marketing practice
• Create and implement a data-driven full funnel marketing strategy
• Oversee online + offline marketing channels including paid media, CRO, SEO, Google Ads, social, influencers, brand ambassadors, strategic partnerships, content, and email
• Own day-to-day marketing operations and tools, including insights into tech stack
• Leverage data to identify, launch and test new customer marketing initiatives that will help drive customer KPIs including upsell, reactivation, LTV, cancellation, engagement, etc.
• Own strategic initiatives that increase personalization within the customer lifecycle

Qualifications

• 3-5+ years in a data-driven performance marketing role, preferably in a fast-growing start-up environment that required you to go beyond your job description
• Exceptionally strong written and verbal communication (like, sometimes you even impress yourself)
• Strong growth track record, with samples and results of past campaigns (the type you like to brag about)