Who We Are
WellTheory is a remote, seed-stage startup on a mission to reverse the autoimmune epidemic backed by some of the top investors in consumer and healthcare. To do that, we are combining food as medicine, community care, and personalized insights from health data to build a membership experience that supports women no matter where they are in their autoimmune journey.
Autoimmune conditions cost the US healthcare system $100b each year, and they disproportionately affect women. Since chronic disease is 80% lifestyle-driven, there is a huge healing impact of food, movement, stress management, and sleep on autoimmune conditions.
About the Role
WellTheory is looking for Marketing Lead to oversee our creative team, running 360* marketing campaigns through email, social, landing pages, and more.
Location and Compensation
WellTheory is a fully-remote organization, with teammates all over the world! This is a full-time position, with a competitive salary based on cost-of-living in your location.
You might enjoy working with us if you:
- Are multi-faceted, and love working on a variety of different projects throughout the week.
- Have a willingness to step in and try something you’ve never done before, or experiment with something that’s innovative without being afraid of failure!
- Thrive by working remotely and setting your own schedule. We don't micro-manage and care more about your output and quality of work than being online during set time windows.
- Are motivated to help reverse the global autoimmune epidemic and help people live healthier lives. If you're interested in health, wellness, nutrition, and mental health, you'll enjoy helping build our content and brand voice.
- Are excited to learn from our team's experiences (Oscar Health, Dropbox, Deloitte Innovation, health coaching, starting a summer camp) and are open to sharing your experiences, too.
Responsibilities:
You'll work with our Head of Growth and our Marketing Team to bring our creative campaigns to life. As a direct-to-consumer brand, we’re looking for ways to stand out from our competitors and capture as high a percentage of the autoimmune market as possible. Some responsibilities include:
- Marketing Campaigns: Work with our Brand Designer, Social Media Managers, and Head of Growth to create cohesive campaigns between product marketing, customer education, and transactional messaging
- Channel Expansion: Determine which marketing channels are providing the highest value to our business, and showcase the ability to launch new, promising channels (we’re very focused on organic growth; if that’s interesting to you, that’s a plus!)
- Copywriting: Have strong copywriting skills and partner with our design team to bring marketing campaigns to life
- Brand: Ensure our messaging is aligned with our brand guidelines
- Segmentation: Build user segments to personalize our marketing messaging wherever possible