Run folder

• C:\Users\SAguiar\Documents\Codex\seo-weekly-site-audit\2026-05-05

What I checked

• Started from competitor drift note 2026-04-30-ai-visibility-competitor-watch-baseline.md.
• Sampled high-signal citation/listicle surfaces (Expertise.com + Forbes Advisor).
• Ran sitemap_indexing_audit.py + low-rate localcrawl_seo_audit.py on 46 focus URLs.

Key findings (market intel)

• Expertise.com Louisville lists: Sam Aguiar is not on the Louisville car-accident list nor the Louisville personal-injury list; competitors like Sampson Law Firm and others are featured.
• Expertise.com Lexington lists: Sam Aguiar is listed for Lexington car-accident and wrongful-death.
• Forbes Advisor Louisville car-accident lawyers list includes competitor attorneys like H. Philip Grossman and Martin Kinney.

Safe live fix executed (rollback-ready)

• De-cannibalized title tags between Locations > Louisville and the main car-accident practice page by changing Rank Math title on WP page 60606 (URL https://aguiarinjurylawyers.com/locations/louisville/) to:
  • Louisville Personal Injury Lawyer | Sam Aguiar Injury Lawyers
• Evidence/rollback artifacts are in the run folder under evidence/.

Blockers

• Semrush API units: zero-balance (can’t do automated top-10 SERP capture this run).
• Perplexity API key: invalid (can’t do citation-based AI visibility scoring).

Next approvals queued

1. Fix Perplexity key

2. Decide whether to pursue Expertise.com Louisville listings

3. Decide whether to add new local entities (Crooks/Schuler/Cooper & Friedman) into the canonical competitor matrix