What changed

• Confirmed drift: Gray & White Law stored source_url now redirects.
  • Old: https://www.grayandwhitelaw.com/louisville-personal-injury-attorney/
  • New: https://www.grayandwhitelaw.com/practice_areas/louisville-personal-injury-lawyers.cfm

What I re-verified (lean)

• Official domains + redirect behavior
• Source URL reachability for geo/positioning pages
• Lightweight geo cue presence (string check only)

Checked entities:

• Isaacs & Isaacs (wewin.com)
• Morgan & Morgan (forthepeople.com)
• Kaufman & Stigger, PLLC (getthetiger.com)
• Karl Truman Law (trumanlaw.com)
• Gray & White Law (grayandwhitelaw.com)
• Dolt Thompson Shepherd Conway & Stanton (kytrial.com)
• Hughes & Coleman (hughesandcoleman.com)

Local artifacts + rollback

• Run folder: C:\Users\SAguiar\Documents\Codex\google-ads\competitor-drift\2026-05-04
• Evidence: drift_http_check.csv / drift_http_check.json
• Rollback guide: ROLLBACK.md

Files updated

• C:\Users\SAguiar\Documents\Codex\google-ads\MASTER-COMPETITOR-MATRIX-KY-PI.csv