Here's an example of the completed homework. You would create something similar, though obviously this will change based on the persona, brand, and idea you choose to go with.
Big Swing Sprint: Peak Moment Campaign
Over the last two sprints we confirmed the UGC creator persona is real for Motion. Matteo's ad found traction in Week 6, and the note-style format adaptation in Week 7 proved the messaging holds up across formats. Now we take everything we've learned and make the biggest possible creative bet.
In Week 6 we used Matteo, a creator who speaks to other creators. That worked. The natural progression of that is: what if we used the creators that all creators look up to? Colin and Samir are the most recognized voices in the creator economy. They've documented its rise from the beginning. They are, for most UGC creators, the north star. Putting them in a Motion ad doesn't just reach our existing audience — it signals to the entire creator community that Motion belongs in their world.
We're pairing that bet with VidCon — the biggest cultural moment of the year for this persona. Colin and Samir, live at VidCon, anchoring a $50,000 creator contest. The creator community's favorite creators, at their biggest event, announcing a career-defining opportunity. That's the big swing.
If we graduate from a creator who influences UGC creators to the creators that the entire creator economy aspires to be, we'll unlock a new level of reach that goes well beyond Motion's existing audience. Colin and Samir's credibility does what no standard ad can: it signals to the creator community that Motion is a tool worth knowing about. If that lands, it's game-changing for the brand.
Freelance UGC creators, agency-side creative strategists, and the broader creator economy audience that follows Colin and Samir. This goes beyond the core persona from the last two sprints — the bet here is that Colin and Samir's audience, many of whom have never heard of Motion, will respond to a tool endorsed by the people they trust most about the business of being a creator.
We’ve been in Explore + Exploit mode the last 2 weeks, now we’re continuing with some solid evidence, but taking a bigger risk (meaning this could flop).
We're testing whether pairing a high-profile creator collab with a cultural moment peak generates reach and virality that goes beyond Motion's existing audience entirely. Colin and Samir are the variable.