How can generative technology establish visual identity systems for brand storytelling?
[50–100 words] Context and Situated Knowledge Briefly introduce the context from which your research emerges. What field or body of knowledge are you engaging with? Describe the perspective or background you bring to the inquiry. Identify the research methods you have used—whether observational, material-based, collaborative, theoretical, or otherwise—to obtain and shape your understanding.
[100–150 words] Contribution and Research Focus
What situated knowledge does your project generate, and why is it meaningful within your chosen context? Articulate the value of your contribution by reflecting on what your project reveals, challenges, or proposes. Clearly state your research question or design statement. This is a retrospective reflection—focus on what your project does, not just what it intended to do.
Set-up a project proposal, please make sure that the proposal contains the following aspects. : • A clearly defined context that you are going to research • A Fieldtrip and the relation of the fieldtrip to the research project. • A short-list of possible external experts • A preliminary “Research Question” • A description of your prototype. • A proposal for the medium of your final publication (magazine, art-book, website, application etc. etc.) • A rough planning of the upcoming weeks (see academic calendar and/or the weekly planning on Brightspace)