The Missouri Chamber of Commerce wanted a modern, responsive website that increased user engagement, and presented all of their program information, news, events, and thought leadership in an organized way that could scale.
View the site in its entirety.
UX, UI Design
The team also included: a Developer, an Art Director, and a Copywriter
I conducted some competitor research as well as a deep dive review of the many programs and initiatives that the Missouri Chamber had up and running. During the research, we specifically identified that the Montana Chamber of Commerce felt like a similarly sized chamber and became our bar we shot to clear.
On the ambitious side, we identified the US Chamber of Commerce as our highly aspirational bar to clear (specifically that absolutely gorgeous mega-menu).
The first hurdle I had to clear with this re-design was to digest and understand all of the programs, offerings, events, and content on the old MO Chamber site. The site was very dense and lacked a consistent structure and navigation, so there was a lot of search bar usage involved. It was pretty common for a team member to shoot out a chat message to the tune of “did you know the Chamber had a _____ program?!?”
This recurring theme kept our site map nimble.
IMG: site map
After wireframing the entire site, I worked with the art director and developer to build out the specific UI elements for the site.