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Target: Visitors to specific pages on your website (e.g., pricing, product, case study)
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❓ Why it works:
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People don’t land on your pricing or product page by accident.
If you can ID them, enrich them, and message them based on what they viewed and who they are…
You’ll turn silent visitors into qualified leads.
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🛠 Tool Stack:
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- Orbtob/ RB2B/ Leadpipe (to ID site visitors by name, email, LinkedIn, job title)
- Clay (for enrichment, filtering, personalization logic)
- Dropcontact / Clearbit / Snov (for waterfall enrichment)
- Smartlead / Instantly / Lemlist (for sending)
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👇 What to do:
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- Install RB2B’s tracking script on your website: /g
- You’ll get: name, company, email, job title, LinkedIn, page visited, company size, revenue
- Example: visitor lands on your AI Sales Tools page
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- Push data to Clay via webhook:
- Normalize company name (for use in email copy)
- Enrich with extra firmographic + role data
- Verify emails - fallback to enrichment if invalid
- Apply ICP filter: title must contain “Head,” “Manager,” “Founder,” etc.
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- Use job title + visited page to personalize messaging:
- If AE / Account Exec → copy about closing more deals
- If BDR / SDR / Biz Dev → copy about generating more opportunities
- Add contextual PS: “Maybe one of these tools could help {FirstName}…”
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- Use Clay’s AI scraping tool (“the scent”):
- Pull value props from their homepage or LinkedIn
- Use a prompt like: “Give me 3 words describing what this company does best”
- Use it in this line: “...how you’re {3-word summary} at {CompanyName}”
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- Push to sequencer:
- Auto-send to Smartlead/Instantly/ Lemlist via webhook or export
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🧠 Tip:
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Frame the opener with humor and transparency:
“Hey {{firstName}} - not spying on you, promise 😄
Just saw you were checking out our {{page_topic}} page earlier…”
This breaks tension and earns attention.
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