GoCampus – SEO Copywriting & Website Optimization

Worked closely with the GoCampus team to optimize website content for better visibility, discoverability, and engagement. As the SEO lead, I was responsible for ensuring that all web pages — from the homepage to specific service descriptions — followed best SEO practices while maintaining a clear, user-friendly tone.

My role involved:

• Keyword research based on search intent and trends in the EdTech and academic support space
• Crafting SEO-friendly copy for service pages, blog posts, and FAQs
• Writing compelling meta descriptions, optimized H1-H3 tags, and structured URLs
• Ensuring internal linking strategies for better site navigation and crawlability
• Optimizing image alt texts and improving overall on-page SEO health
• Using tools like Google Search Console and basic analytics to monitor performance and adjust where needed

Impact:

• Strengthened GoCampus’ online visibility in student support and university application-related searches
• Improved organic traffic through refined keyword targeting
• Created clear, valuable content that supported both users and search engines
• Contributed to faster indexing and better page structure across the website