Here are some tips and prompts to help you identify the types of images you need to best communicate your message. This can be helpful when using stock images, sorting through your own photos, or working with a professional photographer.
First, let’s remember the purpose of images and video on your website is to communicate and establish trust. Therefore, it’s best to avoid using images to simply fill space or look nice.
Step 1: Review the ideas below
Step 2: Create your list (pen and paper, or whatever) of the images you will need on your website. Better yet, open your website outline to get even more clear on what you want.
The overall goal should be to have a consistent look and feel on your website. For example, if all your website images have consistent quality (or from the same couple shoots) there will be a cohesive look and feel to your website which adds legitimacy and helps establish trust.
Photography Checklist for Your Website
<aside> 🦉 What is the purpose of including photos on your website?
We need your images to communicate your personality and establish trust – and to do this we’ll keep the purpose front and center. You know what types of images will resonate best for your audience, so if it’s helpful copy this list to a new document and customize it to your liking.
This checklist can help guide you in choosing photography for your website. This could help you get the most from your time with a photographer, or choosing stock images.
List ideas you have for images in each section, or keep notes somewhere else. Most importantly, you’re thinking through these areas and making plan to level up your website photography.
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📌TIP: Our overall goal is to have a consistent look and feel on your website. For example, if all your website images have consistent quality (or from the same couple shoots) there will be a cohesive look and feel to your website which adds legitimacy and helps establish trust.
The last thing you want to do is start micro-managing a creative professional. If they have experience then they’ll be considering things you’d never think of. It’s important to be clear on what you want without telling them every little detail.
This document is less of a checklist and more of a series of prompts to get you thinking about the kind of images you want. Use this to get some ideas, write them down, and share the entire document and where it came from with your photographer.
So use the list as a starting point, but not the end-all-be-all. As your web designer, I’ll work with you to pair the best photos with your content so everything flows and matches our design strategy.
Without further ado… here’s your photography checklist.
After copying this document, customize the following list to your needs. Remember, some of these images can be stock photography so that you can focus on YOU during a session with a photographer.