📌 1. Business

• [ ] Offer + USP clear
• [ ] Target audience defined
• [ ] Main goal (call / buy / book)

🔍 2. Keywords

• [ ] 1 primary keyword
• [ ] 5–10 secondary
• [ ] Intent: Info / Commercial / Transactional

🏗️ 3. Structure

• [ ] H1 (keyword)
• [ ] H2 flow planned
• [ ] CTA: top / mid / bottom

✍️ 4. Writing

• [ ] Strong hook (no “Welcome…”)
• [ ] Simple, clear language
• [ ] Benefits > features
• [ ] Trust + authority + urgency

🔧 5. SEO

• [ ] Keyword: H1 + intro + H2s
• [ ] No keyword stuffing