Role: Brand Design, Web Design, Front-End Development
Date: 2016
Tools: Sketch & Sublime Text
I worked with the team and most closely with our CEO, Connor Bowlan on messaging. We wanted to have the feel of big data, technology, and mapping. After a couple of brand explorations, some include a small dog name Rover, we landed on the current Cintric branding.
Once we landed on a mood and language, we started designing a moodboard, exploring fonts, colors and tones. We also started looking at industry leaders, other startups, web best practices to start to build a scafolding for our site.
Cintric used a location SDK to distribute for free to developers. This SDK allowed them to have location based services and also allowed us to clooection anonymus location data of users with the SDK. Since some of our users were also developers, we needed to have a solid documentation. Additionally, I was responsable for SEO optimizations whenever possible.
