<aside> 💬 A FEW WORDS: - Shortly after starting with the famous grill manufacturer as the Head of Digital Video Content, it was impossible not to notice the enormous amount of Weber Community that already existed for the brand, but hadn’t been activated. Recognizing this opportunity, I successfully pitched a Community Program to lower production and support costs, increase customer satisfaction, and develop new revenue streams.
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<aside> 👷♂️ ROLE: Community Strategist, Content Strategist, Program Architect, Community Manager, Creative Direction, Event Planner
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<aside> 💪 OBJECTIVES: Primary - Increase revenue from accessory sales, Secondary - Customer Satisfaction, Support, Success, Modernize brand identity
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<aside> 🥃 TACTICS: Youtube Content Library, Storytelling, Experiential events, Influencer Partnerships, Forum Engagement, Power User Program
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<aside> 🛠️ TOOLS: Facebook Groups, Reddit, Slack, Youtube, IG, TikTok
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<aside> 📈 **NOTABLE NUMBERS: -**120 Brand Loyalists onboarded to the program, -200% Increase in Youtube subs -120 % Increase in Instagram following, -TikTok from 0 to 60k -Increases in watch-time, engagement, and retention across all channels -Saved 2M in production budget
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<aside> 💼 BUSINESS OUTCOMES: 10X Overall ROI from events experimentation ****
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