A great homepage can 10x your conversions.
Despite this, 99% of web3 websites struggle to convert new users.
The reason: homepages lack a clear message about what they offer and who is it for.
It's normal, especially when you’re juggling between:
- Different target markets
- Still trying to pin down “the problem” to solve
- A vague idea of the right value proposition
- The product is still in MVP mode
As a result, your homepage is unclear and confusing.
I’m going to look at the homepage of one web3 startup. My goal is to teach you how to improve the copy of your website so that it resonates better with your target audience and increases conversions.
This week, I’ll go over Bitski: a wallet for everyone.
☑️ Audit
If you can’t see the video, you can find it on youtube here.
https://youtu.be/_1hZZFmikEE
💡 Recommendation
You can find all recommendations in the second part of the video but here are some of the highlights:
- Split the homepage if addressing two different markets: Don’t try to use the same homepage to market developers and consumers or end-users at the same time. Split it if needed.
- web3 lingo: Watch how much you use web3 terminology. It’s a new space, but also easy to take certain terms for granted and use words most people won't understand.
- Customer problems: Make sure to add one or two challenges your potential customers are facing as it relates to specific use cases, capabilities, or features. This will help visitors understand why this new feature is needed and how it helps them.
- Leverage customer testimonials: Make sure to highlight key problems, benefits, or specific results customers got using your product or platform. Much better If you have numbers. To increase credibility, don’t forget to include a photo and title or company name.