Once you go down the dark path, forever will it dominate your destiny. ~ Yoda

"Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker

Your reputation will be created by thousands of actions, but may be lost with just one. ~ Elaine Biech

Marketing is the greatest social technology ever invented for solving human problems.

As societies evolves, it innovates--some good, and some bad. We have to choose which innovations are beneficial. Society makes these choices through buying products and services.

Because people buy before they consume, the choices made are actually based on marketing.

As tools and technologies change, people become more aware of marketing. Both for its ability to do good and its ability to do bad.

Given this, we, as marketers, have a responsibility to move society forward in a way that's good for society.

The 5 Rules for Being a Responsible Marketer