(...So You Don't Have To)

Just watched the RevFest presentation? Here's everything you need to build your own AI prospecting system.

⚡ What You Just Saw

The Real Results:

• 28K+ prospects processed with full automation
• 3.1x higher contact-to-meeting conversion
• 23% reply-to-meeting rate (vs 15% average)

The 4 Breakthroughs:

1. Specialized Prompts - One job, one prompt (then orchestrate)
2. Clean Data First - GIGO applies 10x to AI at scale
3. XML Structure - Eliminate verbose responses, get exactly what you need
4. The Refinery - Let AI score and improve its own work

🛠️ Build This At Your Company

"RevOps teams now need to build" - here's how to actually do it

The Architecture You Need

Data Sources (ZoomInfo, CRM + optional web search)
    ↓
Orchestration Platform (Workato/Clay)
    ↓
AI Intelligence (Claude 4/GPT/Gemini)
    ↓
Sales Interface (Outreach - invisible to reps)

Week-by-Week Implementation

Week 1-2: Foundation