Run date: 2026-04-18 (automated weekly)

Customer ID: 3813916687

Window: 30 days requested, 8 days of data available (2026-04-10 to 2026-04-17)

Mutations made: none — analysis only

Top-Line Numbers

Headline Findings

• All 3 campaigns are in learning phase (< 14 days active). The formal waste classification is $0 for now. Do not pause.
• Two Portuguese-language broad-match keywords are burning budget on irrelevant clicks: pgmei ($631 lifetime) and das Mei ($591 lifetime). These are Brazilian small-business tax terms. Recommend adding to account-level negatives this week.
• BROAD match is converting at 0.14% vs EXACT at 12.50% — ~90x performance gap. Broad match is the biggest waste category account-wide.
• Spanish campaign is the best performer: SAIL - Accidentes (Spanish) 2026 at 3.03x ROAS and $6.35 CPC. Worth watching for a budget lift after learning phase clears.
• Brand terms ad group is the conversion engine — 7.94% conv rate, 5 conversions in 8 days. Keep brand defense funded.

Zero-Conversion Keywords (Top 10)

Recommendations for Sam's Review

1. Add pgmei and das Mei to account-level negative keyword list — clearest zero-ROI waste.
2. Broad-match audit once we hit the 14-day mark (2026-04-24). BROAD converting at 0.14% is a red flag.
3. Do NOT pause any campaign this week. All are in learning phase.
4. Hold bid and structure changes until there is a full 14-day window.
5. Keep brand spend flowing (Forbes 2025 recognition makes this critical defense).