A recent history

Product perch here checking in again with update on our strategy discussions and some progress.

Kent left so we no longer host DAO wide strategy calls 😢 However, in our last strategy call, we aligned around a mental model for a Mission → strategy pipeline.

To assist the goals we just posted, I’ve been refining our Mission → strategy pipeline and have made one tiny breakthrough. Refresh your memory with this Figma where we discussed the strategy that the community voted on: CEXy DEX. Read the summary below, it sounds more like Shapeshift 2.0, so that’s what I’m gonna call it moving forward.

Shapeshift 2.0 (CEXy DEX) Summarized

The main focus of CEXy DEX is to improve financial self-sovereignty with web2-like speed and UX. Here are the key points:

• Seamless asset movement: Making swapping, bridging, or moving assets between any chain and any asset frictionless & transparent.
• Address tracking and PnL monitoring: Providing clean address tracking and comprehensive PnL tracking for better financial management.
• CEFI-like experience with DeFi-like permissionless access: Offering a centralized finance (CEFI)-like experience with the benefits of decentralized finance (DeFi) and permissionless access. We are also exploring the possibility of running a database for a limited time but always with decentralized fallbacks.
• Strategic addition of DeFi protocols: Adding strategic DeFi protocols and evaluating their traction. We will drop protocols that do not gain sufficient traction.
• Targeted marketing to active traders: Focusing on a subset of users, such as whales and dolphins, and explicitly marketing to them. We will also focus on active traders more broadly.

How we need to ship to get there

During our discussions, we realized that our operating model for shipping needed documenting. I have shared a mental model for adding functionality too:

along the way we also learned that our operating model needed documentation. Full left to right here:

https://www.notion.so/Product-Workstream-16fcd5de93334a389adc656a8bedb570?pvs=25#587b1c5df7624ccb9493e9557e9e4d47

Next

So, what is the change? We have added themes to the pipeline. Themes address a missing direction in our pipeline. Revised that looks like: