I thought of the newsletter being divided into sections which are of internal interest for both the volunteers and for the coordinators. Below is the structure I thought that would make sense based on the needs you've been speaking of during the calls.
Each newsletter will start with a short 1-2 line intro - based on the overall theme of the Newsletter. Usually, this approach helps with open rates since the body of the e-mail provides a sneak-peek into what the reader is about to find out from the email.
Andrea suggested we keep it bi-weekly, every 3 weeks or monthly since weekly it might be a bit too much. I think it would be a good idea to not have it weekly and that we can break this pattern only in cases such as the form that everyone needs to fill in, or if there is an urgent need and we have a shoutout that needs more visibility. The main idea is to make people perceive it as essential to open.
How it works:
- A proposal is for the newsletter structure to depend on the updates that we get every week. One week we might have all sections present whereas the next there might only be 3 or 4. So we'll rotate and keep it short, sweet and relevant.
- For the updates section, after also speaking with Andrea, the idea is to only have high level updates especially now when we are nearing launch.
- I'll stay in touch with volunteers from each department for the People Shoutout section. Thank you @Yegor Golovnia for already sending volunteers for Marketing, Operations and HR. Once I have the feedback and final go, I'll reach out to Design, Engineering, Data and Product for volunteers (or if you know someone that would be willing to help give them a tag :D)
- I'll stay in touch with department coordinators for the update confirmations as well as for anything that they need visibility on (if some want to communicate something more than updates or if they need something asap/wish to mention something etc.)
- I'll be gathering the updates from all standup meeting notes, shortening them and confirming with coordinators before drafting the final version.
- For the open positions - will ask for a volunteer from Human Resources to provide the positions and application links for all open positions within the organisation. This will offer more visibility so that people can easily apply.
Proposals regarding the old version of the newsletter:
There is a big part at the beginning that introduces Fight Pandemics. I think we can include a permanent reminder link and shorten it so it would not burden the overall body of information. I'm saying this since it would make sense for external communication but internally, all volunteers should be familiar with it.
Questions and asks:
- Looking forward to your feedback on the structure and on everything mentioned
- Would the way of work proposed above be ok?
- Is there anything else that's essential and that I might have missed?
- Who will I be sending the final texts to?