Bit more info I scrounged up:

• 1-year commitment with a $35,000 placement fee—in addition to whatever your offer is (e.g., 15% off) for Erewhon members
• Reaches ~50K (wealthy) members who are willing to spend on wellness
  • Members spend 2-3x more than non-members
• In addition to placement in Erewhon's app/site, includes:
  • Featured Instagram Story with tag once per quarter,
  • Newsletter introducing brand to members
  • Opportunity to do pop-up activations in stores (once per quarter per store)
• Lastly, passes through email address of Erewhon members when they request access for benefits

No brand intel on ROI

Here are some distilled learnings from our Slack Channel. Full history here.

WGM Slack Learnings