Monday 31st January 2022

What did I do?

BRANDING GUEST TALK

Brand 101 - understand the basic principles of branding by Derek Yates.

NOTES

• Branding tells a message
• “The logo was the ultimate reduction of a complex entity to a simple and easily absorbed cypher”
• Logo - information in a compressed form
• Inform the customer - what do you sell? how will they be sold etc?
• Amazon - sells everything from A-Z, represented by the arrow
• Amazon - smile on the box. This smile doesn’t hide the face that their workers work in awful conditions.
• “A logo is just a name, while a brand is an experience... a logo was a mark of ownership, while a brand is a story”
• A logo covers surface-level, it only tells you so much
• Just Do It - an incredibly powerful thing, demonstrates that anyone can do it
• What? How? Why?