Hey there! Every month we will be learning to nail one aspect of pitching in English and also grow our English level while hopefully having fun chatting to each other.

This month is devoted to this part of the pitch: Solution statement.

Here is why Solution statement matters

😿 Super common error

• to describe product features straight away
• to brag about cool tech
• to give a lengthy and detailed description of the CJM

😿 Result

cognitive overload, not clear what impact your product has

💡 Tip

• describe the outcomes your clients have as a result of using your product
• quantity the impact your product brings
• identify customer persona
• assume the jobs to be done approach

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Great news! By the end of this month, you will be able to present solutions you are building convincingly!

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✔️ Next week at a glance

✔️ Next month at a glance

Solution

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Difference between a Solution and Product sections

1. Solution: What problem are you solving, and how?

• Focuses on the pain point and how your startup addresses it.
• Should be high-level and customer-centric (not overly technical).
• Answers "Why does this matter?"
• Example: "We help remote teams eliminate miscommunication by providing an AI-powered meeting assistant that summarizes and translates discussions in real time."

2. Product: What exactly are you offering?

• Dives into what your product is and how it works.
• Can include key features, technology, or a demo.
• Answers "How do we do it?"
• Example: "Our app integrates with Zoom and Slack, providing real-time summaries and automatic action items after every meeting."

Key Difference

• The Solution is about the impact (big-picture value).
• The Product is about the execution (how it works). </aside>

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Rewards

✔️ Tick off the boxes in the status board and earn 1 point for each. Exception: 2 points for the audio with your Solution by the end of the week.

Leaderboard will be shared by the end of each week. Rewards will be distributed at the end of each month.

Top 1 scorer > personal consultation (pitch training, level check, mentoring — your choice!)

Top 2 scorer > your pitch will be featured in materials for club training

Top 3 scorer > 15% discount for subscription renewal

Top 4 scorer > 10% discount for subscription renewal

Top 5 scorer > 5% discount for subscription renewal

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Status board