Hey there! Every month we will be learning to nail one aspect of pitching in English and also grow our English level while hopefully having fun chatting to each other.

This month is devoted to my favourite topic: problem statement.

Here is why Problem Statement matters so much

😿 Super common error

• starting with the description of the product and its features
• saying what you do without explaining why
• referring to your cool state of the art tech without proving people need

😿 Result: investors don’t understand why your product will be in demand

🚀 What problems are worth solving

• frequent
• urgent
• experienced by a large number of people
• growing in urgency, quantity, frequency

💡 Tip

• invest heavily into problem description: it’s 30% of your success

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Great news! After our exercises by the end of the month you will be able to present problems you (or others) are solving clearly and convincingly!

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✅ Next week at a glance

✅ Next month at a glance

Problem Statement

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Summary of key elements of a strong PS

A compelling problem statement may include:

1. Anchor in Reality – Reference real-world evidence (e.g., 100 interviews).
2. Define the Customer Persona – Who experiences the problem and where?
3. Highlight the Gap – What people want vs. what they have.
4. Contrast Desired vs. Actual State – The dream scenario vs. frustrating reality.
5. Illustrate Pain Points – Why is this problem so bad? Provide vivid examples.
6. Identify an Available Resource – What existing assets can help solve the problem?
7. Use a Catchy, Data-Backed Fact – A striking statistic that underscores the issue.
8. Explain the Root Cause – Why does the problem exist? (e.g., lack of tools, misunderstanding).
9. Show the Scale – How widespread is the problem? (e.g., industry-wide inefficiencies).
10. Quantify the Bottleneck – Put a number on the inefficiency (time, money, resources).
11. Expose Poor Current Solutions – What ineffective or outdated methods exist today?
12. Quantify a Constraint – Price, accessibility, or another critical limiting factor.
13. Identify an Underserved Market – Who is overlooked but needs a solution?
14. Clarify the Use Case – What job needs to be done?
15. Expose Inefficiency – Explain waste in time, money, or effort, with examples (e.g., redundant coding). </aside>

Status board