Case Study

Project Overview

Product: Vutto — Used Two-Wheeler Marketplace

Platform: Mobile (Primary)

Role: UI/UX Designer

Scope: Category system, value communication, decision UX

Goal: Reduce decision anxiety and improve trust in used-bike buying

Context

Buying a used two-wheeler is a high-risk, low-trust decision.

Most users:

• Are not vehicle experts
• Struggle to evaluate condition and pricing
• Fear hidden costs and post-purchase issues
• Feel overwhelmed by similar-looking listings

Traditional marketplaces rely heavily on technical specs and filters, which increases cognitive load instead of reducing it.

Problem Statement

Users were able to browse bikes but struggled to confidently decide.

Key issues: